Many private colleges and universities give students a cut in the price they must pay to attend. This practice, called "discounting," comes through the financial-aid package granted--which may amount to several thousand dollars and can enable a student to afford that school. The extent of these discounts and reasons for them are addressed by Lynn O'Shaughnessy in her blog-post "College Tuition: Schools Cutting Prices at Historic Levels" at this link:
http://moneywatch.bnet.com/saving-money/blog/college-solution/college-tuition-schools-cutting-prices-at-historic-levels/1905/?tag=col1;blog-river
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